Aggie Ingeniero, November 2009

09_11_MaurerFounder, CEO of digital-imaging processing company to present lecture

The Verge Fund Lecture Series and the College of Engineering will present a lecture by Lance Maurer, NMSU alumnus and CEO and founder of Cinnafilm, Inc. The lecture will be held Friday, Nov. 6, from 3:30-4:30 pm in Thomas and Brown Hall Room 104.

Lance Maurer was born, raised, and educated in New Mexico. He received his degree in mechanical engineering from NMSU in 1996 and worked as a mechanical engineer for Goodrich Aerospace and later as a self-employed contractor from 1997-2007.

Maurer is the founder, president, and CEO of Cinnafilm, Inc. – a home-grown New Mexican company dedicated to changing the global landscape of digital image processing through innovative and affordable parallel-processing solutions. Cinnafilm’s motion-based, GPU image-processing engine, called “Pixel Strings”TM, has been heralded as “revolutionary” and is the power behind their massive, professional software platform.

After six years of research and development, Cinnafilm recently signed a multi-year, multi-million dollar, global reseller agreement with ARRI shortly after the NAB 2009 show. ARRI is the world’s leading manufacturer of professional motion picture equipment, and the agreement gives them worldwide, exclusive rights to sell Cinnafilm’s software suite. Now branded ARRI RelativityTM, the technology represents an innovative shift while retaining unmatched image quality heritage. In 2008, Cinnafilm also signed a joint development agreement with Digital Film Central, a class-leading Digital Intermediate (DI) processing facility based in Vancouver, BC. That partnership enabled Pixel Strings to be polished for DI applications as well as broadcast. The software now provides unparalleled quality in: degrain, denoise, film grain texture control, film simulation, unlimited format conversion, and artistic and professional retiming and time/framerate modifications.

Prior to launching Cinnafilm, Maurer spent 11 years as a thermal and structural engineer for numerous space craft industry leaders. He also wrote, directed, and produced three films and one music video in this timeframe; American Alien (2001 feature, 16mm), The Legend of Aerreus Kane (2002 short, 16mm), Army Men (2007 short, DV), and Love Crash Heal by Soular (2008 music video, HD).

The lecture is free and open to the public. Social Hour with appetizers will follow the event.  For more information, contact Alissa McDowell at 575-646-7505 or

Sylvia Acevedo; President, CEO Communicard LLC, will present the next Entrepreneurship Lecture on Fri., Nov. 13 from 3:30-4:30 pm in Thomas and Brown Hall Room 104.

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